It’s time to transform your idea into a full grown brand.
You have a vision and a passion for your thriving business, but how do you translate this into a cohesive and captivating brand that connects with your audience?
Does any of this sound familiar?
Your business is doing well, and you are proud of it, but it’s missing an emotional connection to your clients and team, hindering word-of-mouth marketing.
Your business’ brand blends in with the competition and doesn’t reflect your Unique Value Proposition.
You have a compelling story that you know will connect with your audience, and you need help telling your story.
Your brand does not reflect the expertise and professionalism your business operates under, keeping you from building trust as an expert in your field.
Keeping your brand image consistent across different assets and marketing materials seems impossible and it’s impeding brand awareness.
We Get it
At Hoya, we resonate deeply with the branding challenges you encounter. Our tailored approach turns obstacles into triumphs for your brand through:
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We develop a solid foundation for your brand rooted in strategy, research and the business core value to ensure your brand authentically connects with your clients.
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Drawing from market research and our expertise, we develop a unique brand that stands out from the crowd and isn’t rooted in trends that will lose popularity or blend in.
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We bring your brand’s story to life, weaving your expertise and your Unique Value Proposition into a narrative that captivates your audience.
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We transform your knowledge into a strong brand identity, establishing trust and authority.
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We ensure your brand’s look and voice are consistent and compelling across all channels including website, social media, and marketing materials.
You don’t need just a logo or to go it alone; you need a partner who crafts your complete brand story.
“I have gotten a lot of positive feedback from colleagues, current and prospective clients about my website and business cards! I have noticed an uptick of folks reaching out based on the new site which is exactly what I was hoping for!”
Colleen Bardelli
Get started with The Brand Survey
We get to know you, your brand, research your industry, and provide personalized feedback and recommendations that can enhance your current brand.
THE AUDITThe Brand Survey
A brand review in which we analyze your current brand to pinpoint areas of strength and opportunities for growth. It's a strategic deep dive to ensure your brand aligns with your business goals and resonates with your target audience, setting the foundation for a cohesive brand identity that speaks to your audience.
or choose your branding package
The basic packageThe Seedling
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Ideal for startups or businesses seeking to establish a solid branding foundation.
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Includes basic brand strategy, logo design, and primary visual elements.
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2 weeks
mid-level package-
Suited for businesses ready to expand their brand's reach.
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Offers a detailed brand strategy, comprehensive visual identity, initial marketing collateral, 3 page website built in Squarespace
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4 weeks
The Sprout
full packageThe Full Bloom
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Comprehensive solution for businesses looking to fully develop their brand.
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Includes extensive strategy, complete visual identity, advanced marketing materials, and full website design in Squarespace.
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6 weeks
Premium PackageThe Entire Garden
The ultimate package for top-tier businesses seeking a complete brand overhaul or creation.
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This all-encompassing package includes everything in The Full Bloom Package, plus custom web design and development.
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8 weeks+
Our Process
Brand Foundation
We begin with a brand questionnaire that we walk through together that will set the tone for our work together.
The Look & Feel
Choose from two unique visual directions that align with your strategy. We also establish a compelling brand voice, ensuring your messaging is as powerful as your visuals.
Brand Guidelines
Receive detailed guidelines to maintain brand consistency across all platforms and touchpoints.
Branding Collateral
From business cards to digital assets, we create collateral that speaks your brand's language.
Brand Strategy
Combining insights from our call and comprehensive market research, we craft a bespoke brand strategy that resonates with your audience.
Web Design
Elevate your online presence with a website that's as remarkable as your brand.
Ok, but who are we?
Paulina Papke and Erick Gonzalez are the duo behind Hoya Creative, bringing a unique blend of expertise and passion to the branding world.
With over 8 years in the design industry and a background in graphic design, Paulina combines her artistic skills and entrepreneurial spirit to help clients bring their business dreams to life. Erick, with a decade in project management and a family background in entrepreneurship, contributes a keen sense of organization, deadline adherence, and a creative approach to problem-solving.
Together, they form a powerful team dedicated to building more than just brands – they're crafting a space where business dreams are understood and transformed into reality. Their combined expertise and passion make Hoya Creative the ideal partner for businesses ready to embark on a transformative branding journey.
With Us, You’ll...
Gain a Cohesive Brand Identity
Say goodbye to disjointed branding efforts. Our package ensures a unified and professional brand identity that truly reflects your business's essence.
Increase Market Confidence
A well-defined brand elevates your position in the market, instilling confidence in potential clients and partners about the quality and reliability of your services.
Enhance Audience Connection
With a brand that's carefully crafted around your story and values, you'll connect with your audience on a deeper level, fostering loyalty and engagement.
Streamline Marketing Efforts
A clear brand direction simplifies marketing decisions, enabling more effective and targeted campaigns that resonate with your audience.
